A walkthrough of turning podcast listeners into email subscribers. The speaker maps out the customer journey from first listen to signup and explains why email engagement matters for building an audience that actually stays.
We know in marketing that someone doesn't, like, click on a social media post and then hit the buy button for your program, right? There's usually a few more things that happen in that process. And the same is true for podcasting. They don't listen to an episode and then, like, go find your buy button on your website and say, I'm in. Right? They usually want to book a call first. Maybe they want to get on your email list first. So this step helps to convert people from your podcast onto your email list so that now not only are they engaged podcast subscribers, but they're engaged email list subscribers. It shocks me who is on our email list. We get email replies from people sometimes. And, like, by the way, I loved this spreadsheet that you shared, or I loved this, or I loved that, or I heard this episode and I'm like, oh, this is blowing my mind right now. Like, I had. It's amazing how those dots connect when you see this paying off and you see those people coming in from your podcast.
