How to Make $50 -$100 on Instagram

If you've ever wondered how do you actually make legitimate revenue on Instagram and thought to yourself, do I only have to do high ticket one on one clients? Or is it possible to actually generate fifty to a hundred dollars per day on Instagram using a low ticket offer? If that's you, let's go ahead and dive into today's episode. What's up Coach? Thank you so much for joining me in another podcast episode of the PT Profit Podcast. I'm your host, Beverly Simpson. If this is the first time you're hanging out with me, welcome. Super pumped that you're here. As a former district fitness manager for a national gym responsible for bringing in $2.1 million per year and building my own two multiple six figure businesses online, I've learned a thing or two. And today we're diving into what it actually takes to create a business from Instagram and make sales every single day. Because if you're anything like me and you're new to the online space, maybe you're not new to coaching, but this is the first time that you're coming into the space. You might be falling into one of the most common traps that I see a lot of smart and struggling coaches get into, which is falling into the feast and famine cycle of launching. Because what we're traditionally taught is that you come into the space and then you just add a ton of value. You spend 90 days, 60 days building known like and trust, pouring everything you have to your community to give it all away for free. And then in the last 30 days or maybe even two weeks, you're going to decide to do a launch. So what this typically looks like is create a set of content for free, then invite them into a free lead magnet and then invite them into a sales mechanism, whether it's a call or a training, and then present an offer and then you're going to bada boom, bada bing, make seven figures. In fact, I just saw this ad yesterday that said I made a seven figure business in seven days using AI. And honestly, listen, you have to really ask yourself if it really was as simple as putting into ChatGPT, how do I make a seven figure business? And then going ahead and doing what ChatGPT said, then wouldn't we all be flying around in our personal private jet celebrating our biggest month to date. No, it's not that simple. And honestly, it's not because it's a lack of information. I actually do believe that AI could spit out a seven figure business information blueprint plan for you within 30 seconds. And then show you how to do it in seven days. The problem is not the information. The problem is actually in the implementation and in the actual skill of doing what it takes. Because think about it like this. I could tell you how to lose a hundred pounds in 30 minutes, maybe even shorter than 30 minutes, I could tell you how to do it, but that doesn't mean you're going to lose £100 in 30 minutes. So people get it just a little bit twisted when it comes to business building and these claims that make it sound too good to be true. Now, if you're listening to the show and not watching it on YouTube, I quoted too good to be true. Because unlike fitness, the truth of the matter about business and speed and how fast someone can get a result really ultimately comes down to three things. Do you have the strategy in place that you are optimizing the system structures and strategy in place that you're optimizing and you're literally just doing one thing and not program jumping? That's number one. Then number two, do you have the skill to execute the numbers of what it's actually going to take? And then number three, do you have the emotional resilience to move through other people's hurt, meaning hearing other people troll you or say horrible things about you on the Internet? Do you have the emotional wherewithal to. To withstand? No, because most people will say no. And that's a good thing. In fact, when we start getting into the actual strategic plan of what it takes to generate fifty to a hundred dollars a day on Instagram, even with a handful of followers, then you'll even know that it takes. You'll start to see that it takes 20 views of an ask, meaning 20 views will yield one sale. Now, I hear those odds and think, wow, that's so like, wow. I didn't realize how easy it could be. A lot of people when they're first struggling out, when they're first starting out and struggling, they see 20 people need to see it and they one sale. They spend their time focusing on the 19 people that said no and wonder why instead of looking at that one person who said yes and they go, oh man, but it's one. It's not enough. And that is perpetually a dangerous cycle to be in. Because take it from a former perfectionist, former high achiever, Listen, this is some. I am still a high achiever, but not a struggling high achiever. Meaning that I'm not constantly, or at least I work to not constantly be in this perpetual cycle of it's never enough. It's not enough. And then just keep moving the goalpost. This is something I used to do and I see it a lot in my clients. So if that's you, I get it. But those are some of the barriers that people experience when they're actually trying to start and scale a profitable business. Because when you actually pull back of what it actually takes, business is simple. Doesn't mean it's easy, but it is simple. Attract people with a problem and solve it the fastest way possible. That's it. That's all you're doing now. The feast and famine cycle of launching. I just want to make it abundantly clear. I'm not saying that launching is bad. I'm not making launching wrong. In fact, there are essential promotional periods inside of my pressure free permission based sales systems that I like to make. I love them, they're important, they provide a lot of goodwill. And when I say, you know, stop building no like trust and stop adding value, that does not mean that we're not going to help people. I'm not saying that we're going to go and be mean on the Internet and, and make people wrong. That's not what I'm saying. The reason why I'm. I share this in the way that I share this is because so many of my smart and struggling coaches step into this job. They come into this, into wanting to do this because they feel like I'm doing everything right and I want to just help people. And of course you want to help people, but part of helping people is setting boundaries. Part of helping people is asking them to say yes to themselves. Part of helping people is showing them how effective it can actually be to invest in themselves, whether it's time, money, energy, effort. And so that in itself can be very valuable. Now, I've done a ton of podcast episodes on how to give everything away for free and still get paid to coach because it is possible. And it comes down to what I said earlier, which is that it's not about information. You're not selling information. What you're really selling is the implementation of how fast someone can apply and get results from the information you share. And I probably don't have to tell you that in the information age, it is so conflicting, the amount of, of pseudoscience and science and information that's out there, which actually causes more confusion. So your clients are more confused than ever. Despite, despite the amount of information that's out there, which is exactly why your work is essential. It's needed. There's a reason that you want to do this and not do anything else. So let's just walk through the four main things that we really need to look at when it comes to how do we actually start generating revenue online on Instagram? Even if you're starting from the beginning, okay, the first thing that we need to do is just really look at the offer itself. Now most people are like, just post value. And then people will tell you when it is, like, survey your audience. But listen, when you survey your audience and ask them what they want, that's like asking your kids, what do you want for dinner? And they're going to raise their hand and say, Mac and cheese, pizza, ice cream. They're going to tell you the things either that they want that might not necessarily be what they need, or they're going to tell you the things that they think you want to hear, or they're going to tell you what they think that they need to get what they want. So what does that mean? So, for example, what when someone says, oh, well, I just want to be more confident. Okay, great dig. What does being confident look like to you? What does that mean? What will happen for you when you get all the confidence in the world? Because what they're telling you is that when I have more confidence, then I'll be able to get what I really want. Okay. Because what we really need to do when we're looking at the offer. Okay. Is because what we have to do, the small offer, the tiny offer, the. The front end offer, I call it the front end offer. But because I like to build an email list of customers, people who buy. Because you may or may not have heard people say things like, oh, well, if you have a low ticket offer. Now when I say low ticket, I'm talking about, I mean low ticket compared to what? Right. But for me, and the way that I define it is I really think of anything that is, you know, 997 and below. Okay. And now there's going to be even tiers of low ticket offers. Now when I'm talking about like a lead low ticket, like a low ticket lead, I'm like the first buy, I really looking at the $9 to $97 range. And then we're going to have some other ad, you know, ads on top of that. Because you're a store right now, do you have to. No. Some people are super successful when they're just focusing on one offer. Okay. So it's not about doing it right. It's about finding what is going to work best for you. But for me, in the context of this podcast, and I'm talking about a low ticket lead, anywhere from the $9 to, to, to $97 range. Okay. And it also depends on the market and so many things, so many factors. But for the purposes of this, in order, in an effort to keep it simple, we're going to say $9 to $97 is kind of the, the range. This is the low ticket lead range that I'm talking about for the purposes of this podcast. So start with the offer. What is the first win that someone could get? So if we're thinking about your offer stack, let's say you have a premium offer that is a full body transformation, mind, body, spirit, soul, whatever it is, okay? A customized step by step protocol. Okay, Whatever that is, what is something that your client needs to believe, needs to know in order to say yes to that program, in order to be like, oh, you're my coach. What is the first tangible win that you can give your clients? Because ultimately, when we're talking about value, when we're actually talking about know like and trust. Now the reason I'm so anti no like and trust is because my, my coaches who struggle come into this, this space, who have such a bleeding heart and all they want to do is help people. Then, then what happened is they start to feel like, I need to do everything for you. And I just relate to that. I relate to that. I know what that's like. I know how hard it has been for me to put boundaries up for my clients, to put boundaries up for my, my family. It is hard for me. And so I relate to this so much, which is why I have such a huge passion for it. Because with my children, boundaries are essential and it is so that I can pull them closer. And it's the same for my clients and for my family. And they're essential. And so this is the a boundary around how I'm going to serve you. It requires them and you to look at like, well, I'm going to help you as long as you're going to help yourself. Because here's the old. So no like and no like and trust kind of perpetuates in my opinion, that you need to get people to like you, like it people to trust you. But you know who loves me the most is my husband and my children. And they never bought from me. And my mom too. Ferrari. Sorry, mom. My mom and my husband were my number one fans. Their Instagram and Facebook page was identical to mine because they love me so much that they wanted to share. They wanted to support me. And I know a lot of you, I've spoken to many of you don't have that same experience. And I'm so lucky. And I'm so grateful every single day about how grateful I am that, that, that I have the support of my husband and my family and my mom and my family. And they've never bought for me. So what we really have to look at is what is the customer journey that people actually go from never hearing of you before to becoming an actual client. And that is, that is the ladder, what I call the ladder of believability, where they have to know you, you have to be visible. You are in, you are in a attention market, meaning you're not in competition with anybody else except attention. Okay, so you want to be number one in your niche, then you gotta be the most visible. You want, you need to be the most top of mind. So now people hear that and they panic and they're like, am I, what am I gonna do? I don't want to post 10 times a day. Okay, you don't have to. That's why we actually use ads, because we acquire customers so that we get paid every single day for our app and then invite people who are ready to say yes in a pressure free, permission based way to become clients. Oh my gosh. It's. It. This business model changed my life. It got me out of. It got me, it got me out of doing so many things. Two main things, actually. First of all, it got me out of gambling on my ads. Instead of me like feeling like, oh my gosh, I gotta make a client, I gotta, blah, blah, I just got out of the pressure, I got out of the chase. This also changed what the experience was like for my clients because I realized that the energy that I kept putting out there was like, I'm gonna do all of this goodwill, I'm gonna do everything. And then I would get 10 sales instead of the 20 that I wanted or maybe even 20 that I needed to cover my ad spend. And I thought, oh man, it's just not enough. And so these 10 people who had invested $2,000 at the time, their first investment ever, Right? That's a, that's, that's not something to scoff at. And I would have this attitude of like, oh, I'm so, I'm so. I'm such a loser. I didn't do it. And when instead I wanted and needed to shift my focus towards how incredible it was to get to serve these 10 people who said yes to themselves. I needed to figure out a way where I could shift my focus. And this is what I did. I started to build an email list of customers and it changed my life because I started to realize and think about, well, when was the last time I went into the restaurant and demanded something for free and then ordered nothing. And then I started to realize that this podcast and this content and this Instagram and all the Instagram effort that I'm putting into my content and it's not free. It takes time. Even if it's 10 minutes, it's time I can never get back. I pay a team. I'm responsible for people's wellbeing so that they can help you. So that's. People just get this shift in and they, and they get this twisted up when it comes to adding value and building no like and trust and, and inviting someone to say yes to themselves. That, and that is valuable. And we mess that up. And it's not your fault. The, the Internet, it's the Internet world out there. They, they teach you that this is what you have to do. So when you're new and you're coming into the space, and maybe not new to coaching, but coming into the space you start to feel like, oh man, I'm behind. And you kind of. What I often see is people do one of two main things is that they end up undercharging for their services because they accidentally try to be the cheaper option and then to stand apart by being buying being the cheaper option which attracts the wrong people and it ends up being a nightmare. And you end up being in this perpetuate vicious cycle of never enough, as soon as this, then that and it just ends up being a mess and it's unfortunate. And so then what people will tell you is they'll say things like, oh well, nobody who's going to buy a low ticket offer is going to buy a high ticket offer. It's a different market. Well then if that's the case, then isn't wouldn't the same be said for someone who invests in something for free? And then maybe you've heard traditional, you know, people telling you, oh, it's just as much work to sell something high ticket as it is to sell something low ticket. Now if you've heard that before, then can't and let's just say, okay, that's true, then couldn't the same be argued for it's just as much work for something to sell something for free as it is to sell something that's low ticket. And I would argue yes, but I would also argue that the quality of client is higher when they've invested in themselves. They show up, they say yes to themselves, they do the work, or maybe they don't do the work, but they've at least raised their hand and said I'm in, I'm interested. So all that to say what is the. So when we really look at the truth of what it is to add value, what we're looking at and what we're really looking at, when we're looking at the truth of what it is to build, know, like and trust, what we're looking at is what the belief in, in you. So you have to be visible, but the belief in your offer. They're not googling what's the second best way to solve problem, they're googling what's the best way, what's the fastest way, what's the easiest way? So they need to believe that your offer is the best, fastest, most convenient way to get whatever the outcome is. Now, that doesn't mean promise a quick fix, that doesn't mean lose 10 pounds in 10 minutes, that doesn't mean a quick fix, but it is. They're, they're looking for the path of least resistance. So I had a client once that said, oh well, I got this feedback that if it sounds too good to be true, then it probably is. And, and so they wanted to change the verbiage of their promise. And listen, I get that, I definitely get that. So instead of so, so you want to be honest with yourself about what is the first win that you can, that you can communicate to demonstrate that they know that they're going to win if they do all these things, even if you are just promising the tools, the tools, the education, the implementation support needed in to order.