A coach breaks down why science content fails on Instagram and how to fix it. Use analogies instead of jargon, show the problem before the solution, and stop assuming your audience knows what you know.
Have you ever found yourself wishing that people on the Internet cared about nuance, cared about the science of training and raising industry standards instead of tips, tricks, hacks and quick fixes. And you're sitting here wondering how on earth can I make my educational and science content attract, connect and convert people who've never heard of me before? Stay tuned. This episode's for you. Today we're diving into a topic that is really near and dear to my heart, into a lot of my clients heart because I work with so many, many smart and struggling coaches and one of the hardest things that they struggle with when it comes to starting and scaling a profitable business, especially in the online space, is the messaging component, the communication of value of their products and services to the right person at the right time. And what I see so many smart and struggling coaches get into, unfortunately is they come into the space, they're working so hard and they notice that someone who has perhaps less expertise than they do all of a sudden blow up and build more authority in the online space and they're left feeling frustrated with why not me? Why can I not communicate nuance, science and the importance of real life evidence based education to help raise industry standards. If you're anything like me or like them, you might be wondering the same things I'm diving into today. Some, some strategies, some ways that you can still do both, meaning meet people where they're at and get them on board with science education and what it is that you bring to the table. Because here's here, I wrote this in number in in an Instagram post and this was number three. But for the purpose of.
