This is a YouTube video titled "How to Pick Your Niche in Fitness | Personal Training Niche Ideas" created on November 30, 2020. The content features Beverley Simpson, owner of B. Simpson Fitness and founder of the PT Profit formula and PT Profit Podcast, delivering a monologue aimed at fitness coaches. She discusses strategies and questions to help personal trainers identify their ideal client niche in the fitness industry, emphasizing the importance of specialization for business success.
What's up, Coach? If you're struggling to figure out how to find your niche in fitness, then this video is for you. What's up, coach? I'm Beverly Simpson, the owner of B. Simpson Fitness and the founder of the PT Profit formula and PT Profit Podcast. In today's video, we're working through five powerful questions that you can ask yourself when figuring out how to find your ideal client and find your niche inside of fitness. So if you like this video, go ahead, hit, like, hit subscribe and tap that bell to be notified when the next latest and greatest video comes out. Are you ready? Let's dive in. All right, Coach. Chances are, if you're anything like me or the clients that I work with, you might be resisting wanting to determine and figure out a niche or an ideal client. Why? Well, chances are you've had the opportunity to work with all different types of people, which is a good thing, because that is actually going to help you determine your niche. And now, if you're just coming out of school, you're just coming out of your certification, and you want to work with a whole bunch of different people, that's okay. It's still a good thing. These five powerful questions that we're going to work through is actually going to help you determine your niche. Now, if you really are resisting not wanting to find a niche, that's okay. I get it, and I understand. But you may or may not have heard that the riches are in the niches, and there's a reason why that cliche exists. It's because if you speak to everyone, you speak to no one, and you might miss an opportunity to actually reach your ideal client and somebody who wants and needs to work with you because they won't resonate with your content and they won't know that your content is for them unless you speak specifically to them. And think about it. When was the last time that you had a problem, an issue or a concern? Did you want to go to the generalist or did you want to go to the specialist? Now, just because you decide to specialize in something, that doesn't mean that you're never going to work with anybody else and only that one specialty. Why? It's because when you focus on a specialty or you focus on a niche, people will know that you are for them. You will work with them, get them incredible results, and you will be able to demonstrate and show authority that you are capable of doing what it is that you say that you do, which is a good thing. When I was personal training in Manhattan, I online was serving my mom's, but in person I had a whole bunch of male clients or when in my marketing business, when I am working with people.
