This is a YouTube video titled "How to prevent keyword cannibalization" containing a monologue or instructional talk recorded on November 7, 2023, discussing strategies for improving content relevance and monitoring keyword performance using analytics tools. The speaker provides advice on making content relatable and tracking user engagement metrics on platforms like YouTube and Substack.
So that is just the tough love that as you're coming up with your ideas, make sure that it's actually helping the people that you tend to serve. And make sure that it's relatable for them that they would actually want to read it and not just because you told them that they should. Other thing is monitoring keyword performance. So you can use tools like on YouTube, you can use video IQ on different web design platforms. They'll actually sometimes have integrated tools that kind of show you maybe your analytics, I would say, generally speaking, take a look at your analytics. So how many people clicked on your website? How many people clicked on the link within your website? You can also see this if you're doing stuff on substack. How many people are subscribing when they come to your website? How many people are clicking like on your blog post? Oftentimes, there'll be little options like that.
