This is a YouTube video titled "How to reach out to people in pain?" containing a monologue or talk from November 22, 2023, discussing strategies for effective messaging by understanding the real problems and awareness levels of the audience. The content features a single speaker explaining concepts related to audience pain points and misconceptions.
So that's the second point that I wanted to just, like, kind of bring up. Right? And then when you're starting to evaluate your messaging, am I calling in these people? Because what's happening in your messaging and this is for everyone. Like, when you're thinking about it, it always has to be in the context of, what is it that they want? What is the. Not what you want them to want? What do they want? What is the problem that they know that they're in? What's the real problem? Are you exposing that? And here's the thing, because it's like level one awareness and level two awareness, people will say, yeah, but my people know that they're in pain. They already know what the real problem is. Okay? So let's just say, yes, that's true. They are still operating from mistakes and misconceptions. Otherwise they would have fixed it. So it's like this concept of, like, I know I'm dehydrated, but I keep drinking coffee and I'm still got a headache is an example of what that's like. And you're like, well, yeah, that's because coffee is not going to help you, is not going to hydrate you. It's going to make the problem worse. Do you see what I'm saying?
