This is a YouTube video titled "How to sell your business to prospects and customers" containing a monologue or talk from December 28, 2023, discussing common mistakes coaches make when trying to sell solutions to clients who do not perceive a need for them. The speaker uses an example related to headaches and hydration to illustrate the point.
And one of the common mistakes that people make, and it's not their fault because we hear things in the industry like sell them the solution. Sell them the solution. One of the mistakes I see so many coaches making is they are trying to sell a solution to a person who doesn't want that solution or think they need it. And so, and then what's worse is that they're usually trying to sell a solution people don't want or think that they need to solve a problem that people don't think that they're in. So I'll give you a tangible example, and let's just use headache for an example, is I have a headache. And you see coaches out there going, three ways to solve your dehydration, three ways to improve hydration throughout the day. Oh, no, no, I'm not dehydrated. I just have a headache. I need some Advil. I see this all day, every day.
