A personal trainer explains how to structure content that sticks. Repeat your core message across different formats, vary the creative elements, and clarify what you actually teach before you start creating anything.
Just get really clear on the specifics of your compelling content. What is the problem that you solve? What is the way that you solve it? What is the outcome that you deliver on? You don't have to keep reinventing the content wheel. Go to your pillars of performance, your messaging, what it is that you stand for, and pick three to five problems, or three to five core topics per pillar, and then just keep repeating it. Every time you change one variable. Like you change a creative, you change a hook, you change a call to action, you change the way that you say it. When you get clear on maybe five topics that you can talk about, then you just keep rinsing and repeating. Because in addition to the variables that you can change, repetition is the mother of all learning, and people need to hear things multiple times before it actually sinks in.
