This is a YouTube video titled "How to spend $30,000 on advertising" containing a monologue or talk from September 21, 2023, discussing mindset and strategies around budgeting for advertising spend, particularly focusing on risk tolerance and financial limits. The speaker advises clients on how to approach ad spending decisions.
And then I started to push out that ladder of believability in terms of, oh, I believe that I can do this and that I would figure it out. And what I encourage my accelerator clients to do is when they're deciding how much should I spend on ads. Well, the question really is what are you prepared to lose? So for me, I know that if I lost $30, $30,000 today, notice how I tripped up on that word 30. Like, it feels like 30. If I lost if you lost $30 today, could you figure it out? It for me? I could 30,000. I could find that. So what's that number for you? And then how can you work to pushing that towards pushing that out? Okay. And we'll have a whole another separate money conversation in a different miniseries. So let's we'll stay on track here.