This is a YouTube video titled "How to stop selling and make more on Instagram" featuring Beverley Simpson discussing strategies for creating a clear offer ascension model and using content to guide customers through a pressure-free sales journey on Instagram. The content focuses on marketing tactics involving free, low-ticket, and premium offers to build a permission-based sales system.
The first thing is that we get very clear on our offer ascension model, meaning, what are your free offers, whether it's just your content that you're posting on Instagram, what your accessible options are, what are your low ticket options to provide results in advance, and then what are your premium offer experience that you want to invite people to say yes to? What's the sales mechanism that you're going to present the premium offer to? So then what we do in our content is we create an ecosystem of content that carries people through this customer journey, that creates a pressure free, permission based sales system where it takes it to take until it takes. And that's why we use low ticket offers, because no pressure or sleaze is required. It's a constant invitation, a powerful mention to say yes to themselves. And we do that within our content on Instagram.
