This is a YouTube video titled "How to Use Instagram Highlights for Client Engagement" containing a monologue by Beverley Simpson recorded in April 2025. Beverley provides detailed advice on using Instagram highlights and pinned posts to build trust with clients, deepen engagement through case studies and educational content, and effectively showcase expertise and brand identity.
So then I want to look at your highlights. Now I know that there's rumors that your highlights are going away, but literally your three pinned posts and your highlights are going to be your clients magazine. If they go deeper, how can you really continue to remove doubt and deepen the the and deepen the sense of trust in your process and you as an expert and move them towards the desire. That's what we're doing in your three pinned posts and what we're doing in your highlights. So can you give me in your highlights, you know, case studies, proof, demonstration results. Can you give them, you know, education, mini trainings, Let them go deeper with you. Nobody's going to spend thousand dollars, thousands of dollars on coaching from a 7 second reel. Reels are great but not to go deep you have to think. You have to think top of funnel content, short form content for reach wide testing out content. And then your, your long form is to go deeper so that you deepen the sense of this person gets me and knows how to do it. Case studies, your long form educational content, free resources. What are the next step? What are the best ways to to learn more about your process and ways of doing things? Can we also do your your work with us like ways to work with you? How about about you? Let me know about you now. If you have a logo and you want to use your logo brand, that could be a great place in your highlight covers to put the logo. Just saying.
