This is a YouTube video titled "How to write a BORING conversion story" containing a conversation recorded on July 13, 2023, featuring Beverley Simpson and another speaker discussing the concept of storytelling in marketing, emphasizing how a true conversion story focuses on the client's transformation rather than the storyteller.
Yeah. And I think this is the biggest thing is that when you understand and when you really understand what storytelling is about and your especially your conversion story is you realize that that your story, when it's designed right, actually has nothing to do with you the store. The reason why you tell the story is for the client to have a transformation. It's not about you telling your story. And so that is because that's a true conversion story is when you tell your story in a way where the audience goes, wow, this person is like me, just like me. They really get me. And you know what, they can lead me. So if they can lead me, maybe I could go on that journey as well. And so it's actually telling their future story of what they want to become.
Of what is possible for them.
Correct.
Oh, that's so good. And people miss that. People miss that.
