This is a YouTube video titled "In The Elevator to Success" containing a monologue by Beverley Simpson recorded on July 3, 2023. Beverley discusses the importance of focusing on profitability metrics over popularity metrics, emphasizing the value of mastering basic principles repeatedly rather than chasing shiny objects, particularly in the context of social media.
I love it and I feel and I love it. The I always talk about profitability metrics instead of popularity metrics. And it all comes down to principles, right? And reiterating the principles. And in order to do that you have to know what they are and most people are looking for like the shiny object, like oh this, oh that right. Shiny object syndrome. As opposed to just becoming, you know, reiterating the basics over and over again. If true masters become masters when one they say I know nothing. Right. And they're just repeating the basics over and over. You know, I think people miss that especially in the shiny object world of social media. Right. And. And it's just which is. It's a blessing and a curse, right? The law of polarity. You cannot have light without the dark. So I, it's, it's a good thing. It's just you have to be able to navigate it.
