Health professionals can boost Instagram visibility by understanding how the algorithm prioritizes content. Comments, likes, shares, and bookmarks signal to Instagram which posts to show more people. The more interactions your content gets, the wider your reach becomes.
So this is why it's essential that you not just interact with your colleagues. You must interact with people who are your ideal clients. With your clients, as well as with people who might have access to your ideal clients. Why? Because your ideal clients will then see the comments and the engagement and say, what is this person doing? And the action will compound and send signals to Instagram so that your content gets it out in front of people who want to see it. Remember, Instagram's algorithms actually want to help you. So Instagram also considers engagement to the likes, comments, shares, bookmarks, as well as Watch time. And over time, the priority of what they prioritize changes. Sometimes it's bookmarks, and sometimes it saves. Sometimes it shares. Sometimes it's like, sometimes it's comments.
