This is a YouTube video titled "Increasing conversion rates" containing a monologue by Beverley Simpson recorded on November 22, 2023. Beverley discusses strategies to improve conversion rates from assessment to patient plan of care by focusing on messaging and reducing resistance in the communication process.
So the messaging. And now Cameron. So I said, so that's what we've, we've figured that out. So the question is, how can I increase my conversions from 27% to 30% from the assessment into a patient plan of care? Okay. And so now we're going to look at the message messaging journey. And to your point, what I want you to understand and what I would invite you to look at when it comes to the communication, Right. Is that every single step of the way is going to be removing resistance to process, to resources, time, energy and effort in identifying and exposing the real problems in the context of what they want.
