This is a YouTube video titled "Is Building 'Know Like and Trust' Working For You?" created on June 26, 2023. The content is a monologue or presentation discussing the concept of 'know, like, and trust' in marketing, challenging common beliefs about customer buying decisions and emphasizing the importance of believability and visibility in offers.
Focusing on building a know, like and trust might actually be keeping you broke and struggling. Listen, I get it. Every guru says people buy from people that they know like and trust, so no wonder that's what you're focusing on. But let me ask you the device you are holding right now to watch this video. Who's the CEO and if you know, did whether or not they eat tacos on Tuesday influence your buying decision? Chances are probably not. So what they're really saying when they're talking about know, like and trust is the ladder of believability. Do they believe in you? This requires you to be visible. You can't buy from the Internet's best kept secret. Do they believe in your offer is the best, fastest way to get to the desired outcome? Nobody's googling the second best way to get healthy. Do they believe in themselves that they can do it and do they believe that they need it now? That's what people are looking at when they're making a buying decision. If this video helped you follow for more.
