This is a YouTube video titled "Is Content Creation More Expensive than Ads?" containing a monologue or presentation recorded on October 11, 2024, discussing strategies for business growth through visibility, value, and volume, and addressing misconceptions about advertising budgets and ad usage for content promotion.
When it really comes to growth, both in traffic, in prospects, and in leads, growth comes down to visibility, value and volume. That is what is required to grow a business. So how are you supposed to do that if you don't have an unlimited ad budget like many of your competitors? I use that because this is how I can get my content in front of the people who need to see it without having to do it manually. I can use pennies to push my content out into the algorithms to share with people what it is that I do and then invite them to come and engage or not. What happens to people when I, when they hear like, ads is either they've been told you can't do ads until you hit 10k a month, and then. Or they're told that ads are scary, dangerous, you're gambling, so on and so forth. And then they've also been told that all your competitors have ads and you can't compete with them. So for me, I looked at it and I was like, is that really true? And the answer is, number one, it's not true. And number two, who says you can't build an unlimited ad budget yourself? And this is what I like to help my people do, build an unlimited ad budget.
