This is a YouTube video titled "Launching with Less Pressure: A Shift in Strategy" featuring Elliot Handler discussing his transition from high-pressure 90-day launch cycles to an evergreen sales model in 2022, aiming to reduce stress and improve customer engagement. The content is a monologue focused on business strategy and sales approach.
I used to be in this feast or famine cycle of launching where I was constantly in 90 day cycles which I still practice this which we're going to dive into today but I would be in 90 day cycles and I would have one launch and I would spend all this time trying to add value building no like and trust and the pressure to be successful just kept building Then I would do these big massive launches and I would either hit my targets or I wouldn't but regardless whether I hit them or not I always felt disappointed deflated and this caused me to focus on all of the people that said no and the truth most people will say no instead of the people that said yes so instead in 2022 I flipped my business on its head I completely stopped launching I moved to an evergreen model which uses a combination of free low ticket and high ticket offers so that I could help more people in a completely pressure free permission based sales system that takes what it takes until it takes.
