This is a YouTube video titled "Lessons from 6 and 7 Figure Business Owners" containing a monologue or talk recorded on November 27, 2022, discussing fundamental business principles about acquiring customers and the importance of selling to sustain a business. The speaker emphasizes the necessity of exchanging money in business and contrasts it with non-commercial activities like sharing goodwill.
I'm going to just say it is a principle that if you are in business, you need. You need prospects and you need customers. And in order to acquire a customer, you need to ask for an energetic exchange of money at some point during the customer journey. Otherwise, you're not in business. And that's okay. This is a hobby. You want to be a messenger? You want to just share goodwill? Great. I'm all for you. I will support you. I'll share your stuff. Just tag me, let me know. I'm all for that. But if you want to make a business out of doing what it is that you love, and we need to look at selling.
