A health professional shows how to film everyday activities and layer them into conversion content that grows your online business. No product pitch, just practical tips on turning B roll into customer action.
If you're a health professional who feels like your life is boring, so you struggle to come up with content creation ideas to drive.
Revenue for your online.
Business, stick around with me till the end because I'll show you some powerful ways you can film what you're already doing and turn it into conversion content.
First thing we're going to do is create some B roll. So just means we're going to document and film life that we're already doing. And we're not talking you and me going back and forth like this. This is considered a roll. I went upstairs to get some coffee. I leaned my phone against a cup on the counter, I flipped the camera around, I hit the cinematic view and then I hit record and I just started filming myself pouring coffee. I'm spinning this part out because this took a long time. So then I just filmed myself pouring myself coffee and then I switched the angles. That's it. And you've seen this style of content in pieces like this as well as this and also this. Other pieces of B roll content that you can create are your workouts, things that you eat. Other quick examples are your just everyday lifestyle setups as well as vacations or scenery. Then you layer on the conversion events and you can do it in either the style of A roll and B roll. B roll with voiceovers, or B roll with the typing just straight up over it. The conversion event is determined by whether or not you want to grow audience, nurture audience, or drive for customers. Examples like this, if this helped you follow for more.
