This is a YouTube video titled "Mastering Content Strategy: The Three Pillars Approach" featuring Beverley Simpson delivering a detailed talk on content strategy. Beverley explains the concept of pillar content, breaking down her methodology into three main pillars—products, position, and plan—and elaborates on how to structure content topics and categories to effectively engage and educate an ideal client audience. The video appears to be an instructional or training session focused on marketing and content creation strategies.
So the way that I think of content first starts from the top. Pillar content. Now I'm sure I've broken this down for you in previous trainings, but in case, just in case for refresh, repetition is the mother of all learning. So pillar content is going to be what your methodology is about. What, what are the pillars of content that you like to talk about? So for me, in my method there are three main pillars. We have products, we have position and we have plan. For a lot of my clients, they're usually a variation or form of mindset, meals, movement. These are the core pillars of your message, not pillars of content like motivation Monday, workout Wednesday. Not like that. I'm thinking pillars of if you this is, these are the core topics that you or these are the core or essence of what you talk about. And underneath those pillars they're going to be different topics like nutrition, carbs, fats, habits, culture of eating. Lots of different topics underneath that pillar of content. So that is more about your methodology and what it is that you are here to talk about in relationship to your ideal client. Underneath the pillars you have the different topics. Now underneath the topics, once you have those two core components, we can really position the content into three main categories, which is shifting perspective. Because remember, all of your clients are operating from mistakes or misconceptions. So you need to shift perspective. Bucket one, Bucket two is results in advance. So this is your educational content. This is your how to. This is your value, adds your, your educational pieces of content. These are the ones that demonstrate you are an authority. The difference between telling and showing. This is where if they take this action, they'll get a result that is good that they want and think, oh, this process really works. So this is results in advanced content. This is your say yes content. This is the content that you are, your promotional content. That is a clear path to taking the next step. Whether it is buy something, whether it's DM me, it's it's say yes content.
