Beverley Simpson explains how to dominate a niche market using strategic ads to acquire customers without pressure tactics. She shares how this approach transformed her business model and the way she works with clients.
So you want to be number one in your niche, then you got to be the most visible. You want, you need to be the most top of mind. So now people hear that and they panic and they're like, am I, what am I going to do? I don't want to post 10 times a day. Okay, you don't have to. That's why we actually use ads, because we acquire customers so that we get paid every single day for our app and then invite people who are ready to say yes in a pressure, free, permission based way to become clients. Oh my gosh. It's. It. This business model changed my life. It got me out of, it got me, it got me out of doing so many things. Two main things, actually. First of all, it got me out of gambling on my ads instead of me like feeling like, oh my gosh, I gotta make a client, I gotta Bubba. I, I just got out of the pressure, I got out of the chase. This also changed what the experience was like for my clients because I realized that the energy that I kept putting out there was like, I'm going to do all this goodwill, I'm going to do everything. And then I would get 10 sales instead of the 20 that I wanted, or maybe even 20 that I needed to cover my ad spend. And I thought, oh man, it's just not enough. And so these 10 people who had invested $2,000 at the time, their first investment ever. Right? That's a, that's, that's not something to scoff at. And I would have this attitude of like, oh, I'm so, I'm so, I'm such a loser. I didn't do it. And when instead I wanted and needed to shift my focus towards how incredible it was to get to serve these 10 people who said yes to themselves.
