This is a YouTube video titled "Maximizing profit margin" containing a monologue or presentation focused on managing expenses and profit margins in an online business, recorded on December 22, 2023. The speaker discusses fixed and variable costs and strategies for maintaining a healthy profit margin, but no multiple speakers or Beverley Simpson are present.
But a good, healthy online business is going to live in the 50 to 60% profit margin. So what does that mean? That means that your expenses, so your bottom line. So things like your fixed costs and your variable costs. So sometimes things that your variable costs will be like your marketing budget, variable cost, things that aren't, that are inconsistent, but your fixed costs, like your operations, your, your salaries, those are the things that we are managing, and those are the things that we are, that we can anticipate. Okay? So we want those to be in a good, healthy margin, and you can do that as a sole preneur.
