Beverley Simpson walks through how to optimize your Instagram bio to attract leads and clients. The video covers the customer journey and the key elements people see first: your handle, photo, and name.
So let's take a look at how we can use Instagram and set up our bio for the best possible outcome for new leads, new clients, and new customers. So the first thing that we are looking at when we're actually looking at the bio, is first, we have to understand the customer journey in terms of how they actually get to your Instagram profile and review your bio. So when you first set up your Instagram account, whether you're new or scaling, and you've been trying to work at this for a while, the first three things that people are going to see when they are searching is they're going to see your handle. So they're going to see your handle, they're going to see your beautiful photo, and then they're also going to see your name.
