This is a YouTube video titled "Million Dollar Low Ticket Memberships with Allison Hollinger" containing a discussion focused on marketing strategies related to pricing and customer investment. The excerpt features Allison Hollinger and another unidentified speaker talking about the importance of customer investment and perceived value in pricing decisions. The content is from April 10, 2023.
People have to invest in you to show up for themselves. If they don't have an investment, then it's expendable. It's disposable. They don't have any skin in the game, but if they have an investment into it, then they're more likely to show up.
Yeah. So this is something that I do talk about a lot in terms of, you know, how price and determining your price is a marketing in the sense that to your point is that it's not for us to really decide what is expensive and what is cheap. And I'm putting that in quotations for the podcast to our members. What they are really evaluating is is the value worth the asking investment. And it doesn't matter if it's 27 $5, 2700.
