This is a YouTube video titled "Nurturing level two problem awareness" containing a monologue or talk from November 28, 2023, discussing strategies for audience engagement and nurturing by addressing deeper problem awareness beyond surface-level issues. The speaker explains the concept using examples related to client communication and content creation.
Audience and nurturing the community means that we need to talk about level two problem awareness, the real problem that people are in, not necessarily the problem that people think that they're in. So it's a combination of both. So let me give you a tangible example because sometimes when I talk about that with my formula clients and with accelerator clients, they get that glassy eye. Like, what are you talking about? If I come over here and I'm like, you got a headache? Let's solve this headache. And, and, and you're thinking in your mind, I need to figure out my, my headache, my headache, my headache. Okay, then there is a nurture then. And I'm writing content that's like three ways to solve dehydration. Oh, man. I don't, that's not for me because I'm, I'm not dehydrated. I just need Advil. Now let's say I'm, you know, so then the question becomes, well, then how do I nurture people who.
