This is a YouTube video titled "Price is not the reason people aren't buying" containing a discussion between two speakers about the perception of value versus price in sales, emphasizing how to frame pricing relative to the value of solving a problem. The content was created in July 2025 and focuses on marketing and pricing strategy advice.
Price is not the reason your products and services aren't.
It's easy to fall into that trap, especially when your clients are saying to you it's too expensive. But have you ever fully considered or wondered too expensive compared to what? If I said you could have this for 25?
Or you could have this hair tie for $25? Notice how the price is saying, but the perception of value is different. So instead of wondering, is this too expensive? Will someone buy this Instead? Ask yourself this if you want to charge a thousand dollars, what's a $10,000 problem? So the value is 10 times worth asking? Investment. If you're wondering how to do that, check the caption below and I'll show you how.
