This is a YouTube video titled "Price is not the reason your products and services aren’t selling…" featuring Beverley Simpson delivering a monologue or presentation on sales strategy, specifically addressing the misconception that price is the main barrier to sales and emphasizing the importance of perceived value. The content was created in April 2023.
Price is not the reason your products and services aren't selling. It's easy to fall into that trap when your prospects are literally telling you it's too expensive and I can't afford it. And have you fully considered that? What they're really saying is that the perceived value does not match the asking investment. So what does that mean? If I were to tell you that you could get these brand new AirPods for $25 or you could grab this used lens cap for $25, notice how the price is actually the same, the perceived value is different. When a prospect does this to you, is your job to remove any and all resistance to the process, the way that it gets to the desired outcome and your resources, time, energy and effort and money how you do this, you position your products and services as the fastest, most efficient way to solve their problem. If you need help with this, and who am I.
