This is a YouTube video titled "Price Isn’t the Reason Why Your Fitness Programs Aren’t Selling | BEST Way to Sell Your Service" created on July 26, 2020. The content features a monologue by a speaker named Sam who discusses common misconceptions about pricing in coaching businesses, emphasizing the importance of perceived value, messaging, and offer components beyond just price to improve sales and client engagement.
Most smart and struggling coaches tend to think that price is the reason why their products and services aren't selling. But that belief could be one of the biggest mistakes that you can be holding onto in your business. And I get it. It's easy to look out into the industry and see tons of programs and PDFs, they're all being sold from anywhere from 5 to $37 a month. So it's easy to get into that trap and it's easy to feel like selling something that might not be expensive would be safer. But let me ask you, expensive compared to what? And chances are it's not the price. Because think about it. If I were to say to you, go ahead, you can get half eaten, but finger bar that's three weeks old for $25, chances are you're probably not going to purchase it. But if I said to you, you can get this brand new iPhone and I'm gonna throw in a pair of earbuds for free and you can have every and any Apple upgrade from now until the end of time for free for $25, you're probably gon that offer. But notice how the actual price of both products were the same. It was $25. So the price, the investment, that is one component of an offer. And I get why people are always going to price. Because nine times out of 10 people are having the conversation, the pricing conversation, the investment conversation in their brain all the time. But really in the brain they are measuring the perceived value versus the investment. And it's not a matter of those programs because they're low price, that they're not valuable. But if you're a brand new coach or you're right at the beginning, in order to get that six figure salary, in order to generate that 10k a month, you have a much longer way to go if you're selling a fifteen dollar product and if you sell a customized product program. And the truth of the matter is that the effort that it takes to sell something for free for $15 or for $15,000, it's the same because the process is the same. Meaning you need to take someone on a journey from I need it, I need it now and I can do it. And so the messaging and the offer are the same and the price is just one component of this offer. So whether it's free, an email address, $15 or $15,000, that's still only one component of an offer. The offer consists of a promise, the process and the price. And so especially if you're just at the beginning, isn't it more important to generate the revenue that you need quickly and get the clinical experience, the hands on experience, working with someone on an intimate, more accessible to you training than it is to try and get thousands and thousands and thousands of sales on a $15 product? And so if your product is not selling, you're not able to get in front of your ideal clients, then your next step is to take a look at the messaging and take a closer look at all components of the offer, not just the price. So if you're the type of coach that's ready to stop struggling and ready to start creating content that converts your audience into customers, then join us inside this free training. I'll leave the link around this video. Sam.
