This is a YouTube video titled "Revolutionize Your Instagram Strategy Engage with Algorithms" containing a monologue by Beverley Simpson recorded in April 2025. Beverley explains how Instagram's Explore feed and reels algorithm work, focusing on content discovery and engagement signals for creators and consumers on the platform.
Okay, so now the algorithm that everyone wants to talk about, what how do we get discovered? What is the Explore feed, both from the reels as well as the actual Explore page? Once information has gathered, the signals about you, what you interact with, what people that follow you interact with, they're also now going to send out this piece of content to people they think is going to engage in the content that might like it. So, yes, while the algorithms will prioritize your non followers, they're still sending non they're going to still send your piece of content to non followers based on the signals that you that they have gathered about you from you. So how you show up on the platform as an engaged consumer matters just as much as the creator. As someone who shows up as a creator.
