This is a YouTube video titled "Revolutionizing personalized coaching" featuring Beverley Simpson discussing the distinction between customization and personalization in coaching programs, emphasizing the limitations coaches face even when tailoring programs based on individual assessments and biomechanics. The content was created in May 2024.
And what we've discovered is that's actually not enough. Because what coaches are realizing or what coaches are doing, even though they're customizing the program based on the person's movement, assessments on their goals, on the equipment they have access to, especially now in the online world, or maybe even in some cases, their specific biomechanics, if they're really into that realm and they can dive deep into that. And all that is fantastic from an applicability standpoint of the program. But what we're finding is coaches are falling short in that customization and personalization are not the same thing.
