This is a YouTube video titled "Selling solutions vs solving problems" containing a monologue or talk recorded on December 22, 2023, discussing common mistakes coaches make when trying to sell solutions to clients who may not recognize the problem or need. The content features a single speaker explaining the issue using an example about headaches.
One of the mistakes I see so many coaches making is they are trying to sell a solution to a person who doesn't want that solution or think they need it. And so. And then what's worse is that they're usually trying to sell a solution people don't want or think that they need to solve a problem that people don't think that they're in. So I'll give you a tangible example, and let's just use headache for an example, is I have a headache.
