This is a YouTube video titled "Selling speed of implementation" containing a monologue by Beverley Simpson recorded on December 19, 2023. Beverley discusses the concept of selling not just products or services, but the speed at which clients can implement solutions to achieve desired outcomes.
So what we need to do, once we've looked at our relationship with selling and we know that we're a business and whatnot, you can give all of your best stuff away for free. All of it. Because what you really need to fully understand is that you are actually selling the speed of implementation to get to the desired outcome. Because remember, your people are in a problem, because if they could solve the problem, they would.
