This is a YouTube video titled "Social Media Success Stories: How TikTok and Instagram Catapulted These Coaches to Business Growth!" featuring a single speaker discussing how coaches Beth Barocco and Eric Roberts successfully leveraged TikTok and Instagram to grow their coaching businesses during the pandemic, highlighting the impact of social media on business expansion.
A couple of coaches that I know, Beth Barocco and Eric Roberts, they're both part of Jordan science mentorship and they early in the pandemic stuff, they leaned hard into TikTok. And Beth especially thought, oh, TikTok is stupid. Beth's not in her 20s, so you know, she's probably saying, how's the stupidest for kids? Beth turned around. I think she's got about, I don't know, she's got several hundred thousand followers on TikTok. Eric's got over a million. Their Instagram grew because their TikTok grew. Beth had to hire assistant coaches, a full time salesperson, a coo. And she has a whole bunch of stuff going on in this really thriving business because she leaned hard into TikTok at a time when it was growing really, really well. And I don't know, I don't think the horses are completely out of the barn on something like TikTok. I've leaned into Instagram hard and my Instagram is one of the faster growing Instagram accounts in the industry and I'm having a lot of fun with it. It's definitely helped my online coaching business.
