This is a YouTube video titled "Struggling with client acquisition" containing a conversation involving Beverley Simpson and another speaker discussing client acquisition and retention strategies, focusing on understanding the customer journey and challenges in acquiring clients. The content is from January 1, 2024.
And one of the things that I wanted to talk about was client acquisition and retention. So based on the conversations that you've been having with, like, accelerators and staff, what would you say is, like, the most tangible piece of advice for someone who is telling you that they're struggling with client acquisition?
When you say client acquisition, are you talking about that? Are we talking. Where are we in the customer journey? Can you define that for me? So are we talking about paid lead acquisitions? Are we actually talking about. They have said yes to themselves? Because when we look at business, we're looking at the customer journey from people, prospects and purchasers.
