This is a YouTube video titled "The 2 questions podcast hosts have" containing a monologue by Beverley Simpson recorded on December 14, 2023. Beverley discusses strategies for podcast hosts to attract new listeners by focusing on browsing behaviors such as category and keyword searches, using examples related to health, fitness, and mindset.
The first is, where is my listener most likely going to be browsing for podcasts like mine? This is a big one, because if we want it's. I'm not so much concerned about the listeners who you already have. I want to help you get new listeners to your podcasts. And one thing that potential listeners do when they're looking for shows to listen to is they browse by category. They either category or keyword, so. But that's why both of those are important. If they're browsing by category and they're looking in health and fitness, well, we want to get you on the charts in health and fitness if that really is where you need to be. But let's say that you're health and fitness, but you've got more of a mindset focus. Look, my personal trainer is excellent at what he does. He is so skilled on the strength and conditioning side, and he's also amazing at mindset, and that's a lot of what he teaches, and that's the core principles of a lot of what he teaches.
