Beverley Simpson explains why customers reject offers and how to fix them. She frames offers as a full experience, not just a product, and applies the 80/20 rule to show what actually moves people to buy.
Okay. Now, this is not just your programs, your memberships, your templates, your. Your do it yourself programs. An offer is the full experience of how you take someone who's in a problem to where they want to be, not what they need, but where they want. And it's going to be a combination of giving them what they need, but mostly just give them what they want. There are seven main components of how we really put together this offer that is really, truly irresistible. So irresistible that it sells itself. Now, we've all heard of the 8020 rule when in the context of food and nutrition, it also applies inside of business. And the 8020 rule in business is that 80, the 80% is the offer itself to the person who wants it.
