A marketing system that moves people from discovery to paying customers in three steps. The speaker prioritizes actual revenue over follower counts, showing how to build content that converts rather than just attracts attention.
One of the systems is called the conversion content. And the conversion Content System. And what we really need to look at when we're looking at the pieces that we're putting out together, is that they're really designed to do three main things. Attract a new group of audience that have never heard of you before. New people, new audience. The second is to grow and attract and connect and nurture prospects. So people who are just audience members, they're not necessarily a prospect until they've followed you, until they've opted in, until they've walked into your store and raised their hand and said, hey, I'm interested in potentially working with you. I think in the social media world, we get so burdened or bogged down with this concept, this idea that we need to grow audience, we need likes, we need shares, and we're really. And people really often strive for those dopamine hits. But the problem that people face is that if you are focusing on popularity metrics that are not the same thing, what happens is people will focus on popularity metrics that are not the same as profitability metrics. You cannot take likes, comments, shares and follows to the bank. That's why you need to have the third component of your conversion content, which is specifically designed to move them from prospects into purchasers.
