This is a YouTube video titled "The 80 20 rule" containing a monologue by Beverley Simpson recorded on December 29, 2023. Beverley explains the 80/20 rule (Pareto principle) and its application in business and nutrition, emphasizing the importance of creating an irresistible offer that sells itself.
So for me, if it was one thing that you're going to focus on, we're going to look at the 8020 rule. Now, we hear this a lot. What is it? It's the Perpetto principle. Is that what it is? What's it called? I can't remember. But I always just think of it as the 8020 rule, okay? Which is and we hear this a lot in nutrition, okay? It the context. And the principle also works for business. And when you're thinking, when you're breaking it down 80%, it is the offer itself to the person it's for. So spend 40% of your time communicating that the value of the offer is so irresistible it will sell itself. Look at the grocery store. Do you see anybody standing by the avocados being like, come get the best avocados of your life? Two for one. No, there's no persuasive, tricky messaging any of that.
