This is a YouTube video titled "The broken model of hourly rates" containing a monologue or talk from September 19, 2023, discussing the challenges coaches face when trading their time for hourly rates, emphasizing the hidden efforts involved in business building such as client check-ins and program creation. The content features a single speaker explaining these concepts without indication of multiple participants or Beverley Simpson's involvement.
Because when you are trading dollar per hour, it is not taking into account the amount of effort it takes to go and drum up business. Grow your audience, find the prospects. It doesn't typically usually take into account how much time and effort it takes you to fulfill with program creation, with client check ins. And what ends up happening to a lot of really well meaning coaches and smart coaches, experienced coaches as well as novice coaches, is they're not taking into account what I like to call the bites, licks and tastes of business building. Because it's like death by a thousand paper cuts. Because those 10 minutes of check ins, they start to add up as you begin to grow what you can handle in terms of your the capacity of your client load at 10 clients is going to be a hang of a lot different when it's a hundred clients.
