This is a YouTube video titled "The Difference Between A Marketing Funnel and a Sales Funnel with Michelle Fernandez" containing a segment from April 14, 2023, where Beverley Simpson explains her perspective on marketing funnels, emphasizing the importance of customer lifetime value beyond initial sales and discussing strategies for upsells, resells, and referrals.
So most people think a marketing funnel is just your sales funnel, right? Like you get to the landing page or you get to the webinar and then now you're selling them. But I look at the marketing funnel from no one has a clue who you are. So how do you get them in your world to not only when you get the transformation, but then what is happening after? How are you doing other things internally in your marketing with your existing customers to to get upsells, resells, referrals and make more money? Okay, so one of the things that I really look at inside with my customers is I say, okay, this lead is going to cost you a $100, $1,000, whatever that lead is costing you. But I don't want you just to make your 297 or $2,000, whatever your price of your product or services. I want you to make 10 times, 20 times that over the lifetime.
