This is a YouTube video titled "The growth equation" featuring Beverley Simpson delivering a monologue or presentation on the essential components of business growth for coaches, emphasizing the need to understand audience, prospects, and clients to run a successful coaching business. The content is from October 4, 2023.
So when it comes to growth, we need to understand the three parts of growth that are required to grow your audience or your your people. And required to grow your prospects. And required to grow your purchasers, your clients. Because the truth is, you are running a business. The moment you became a coach that started coaching one client, you became a business. And the problem is that most certifications, most education, most programs out there don't teach you how to start and run a business.
