This is a YouTube video titled "The key to business success" containing a monologue or talk focused on business metrics and sales funnels, discussing how to track calls, customer journeys, and offer effectiveness. The speaker is a single individual providing advice on business tracking strategies.
So then the question becomes what are the data metrics that your business can be tracking? And so what I like to track inside of my business and what I invited my clients to track inside of their business was to look at, well, what are the number of, you know, well, the first thing you need to look at is your offer stack. So we're going to be talking about this signs that your offer might not actually be working. So look at the offer stack and look at how you're selling it and then look at the data meaning how many. For us, we do calls, we do, we have two customer journeys, two funnels, if you will. Where we are, we have a low ticket to a call or we have a live event to a call. And so we have to look at, well, how many calls did you do, how many of those calls showed? Then we also need to look at, well, how many customers did you bring in? A customer might be different for you than a client.
