This is a YouTube video titled "The key to scaling your business" containing a monologue by Beverley Simpson recorded on September 19, 2023. Beverley discusses pricing strategies and mindset shifts necessary for scaling a business, focusing on valuing offers and managing client relationships.
And so what ends up happening is that people will be like, oh, man, I don't want to raise my rates. Okay, so. So to my current clients, they've been so loyal. But then I can't make space for the new people that are coming in. So this is why I often say, work with the end in mind. So that if I know that this program is going to be a thousand dollars a person, I might step into that and think to myself, okay, I know that, and I might not charge that, but what would it look like if I stepped into the energy of knowing that this is eventually what it's going to be? It changed the way I showed up. It changed the way I communicated my offers.
