This is a YouTube video titled "The Mind Blowing Benefits of Rest" containing a monologue by Beverley Simpson recorded on May 21, 2023. Beverley discusses how to make intangible benefits, such as rest and calmness, more tangible by linking them to meaningful outcomes like improved parenting and personal well-being.
But what you need to really be thinking about when it comes to how do we make the intangible more tangible is we want to, especially if we're wanting to go into premium markets, is how can you tangibilize the outcomes? How can you make those outcomes transcend into a bigger purpose? So, for example, what I mean by that is, what when they get more energy, when they're more rested, when they are calmer with their kids, how can that translate into monetary priceless things they can't get back? Not yelling at your kids, that's one of the biggest things that you can gift, that you can give to a parent. Giving parent full night's rest so that they wake up more confident, feeling better inside of their their clothes, inside of their skin. That is one of the biggest priceless gifts you can give to a human being.
