This is a YouTube video titled "The offer stake management metrics" containing a monologue or presentation from January 24, 2024, discussing client ascension models, business performance analysis, and issues related to offer presentation and communication. The excerpt features a single speaker analyzing business challenges and clarifying distinctions between offer problems and messaging issues.
And so we need to look then at what was our client ascension model, meaning how many of our customers ascended into clients. We also need to look at how well did our clients perform in this year. What were the breakdowns? So once you have that data and you are understanding the surface level of oh, here are some of the initial responses as to why my my business isn't where I want it to be yet. So for me, what I saw in that, in that, in that experience was, oh, I kept thinking I had a sales and marketing issue, but that's actually not what happened. I had an offer problem, and I also had an offer communication problem, meaning the the presenting of the offer. Now people will say, oh, isn't that messaging? So this will speak a little bit to what I was saying earlier. And.
