This is a YouTube video titled "The One Thing You Didnt Know About Branding That Will Change Your Game" containing a monologue or talk focused on branding consistency, emphasizing the importance of choosing and sticking to specific brand colors and fonts to reduce decision fatigue. The speaker discusses practical branding advice but does not identify themselves or include multiple speakers.
I think one thing people have a very hard time sticking to is the brand that they decided they're going to use. So first of all determining what that is, if you're going to, if you're going to, if you're going to pick blue, know which blue it is. Like honestly, I know that seems very basic. I just did an audit though and I asked the business owner, I said hey, did you notice that your all your social channels have blue but your website is teal, right? And it seems like so basic when you say it out loud. But we're human, we will gravitate to something that oh I like the look of that right? Like we want to actually remove, I actually say it's like removing decisions and like reduce your decision fatigue. So like choosing your font that you're going to stick with, choose your color you're going to stick with. I know it seems really basic.
