This is a YouTube video titled "The power of mindset" containing a monologue or talk recorded on July 26, 2023, discussing the importance of mindset work for entrepreneurs in their early business stages. The speaker emphasizes how mindset is crucial for sustaining motivation and success beyond initial strategy learning. There is only one speaker present, and no mention of Beverley Simpson.
I almost feel like it's a rite of passage, unfortunately, where in the first few years of your business, at least the first year, I'll say, when you're just starting, you're like, I'm a sponge. I need to soak up all the strategy. I don't know what I. I don't know. I need to learn. I don't need mindset. I'll get to that. I just need the strategy. Just give it to me, right? And something we do in our program that's more for beginners is we have a resident mindset coach. Because a couple weeks in, after that exciting momentum of starting something new wears off, and the, oh, this is hard, and this takes work, and I feel like I'm getting beaten down every day kicks in, they start to realize, oh, is this for me? Right? And that's. If you don't do the mindset work at that point, that's where people quit after, like, a couple months. And it's really unfortunate because I've seen so many promising entrepreneurs who, if they embraced that mindset work, if they started to, like you said, do that sliver of strategy and the rest, it's probably like 20% strategy, 80% mindset, they would have succeeded.
