This is a YouTube video titled "The power of profit margins" featuring Beverley Simpson speaking about business strategies for online entrepreneurs, focusing on maintaining profit margins and lead acquisition tactics. The content is a monologue or presentation rather than a multi-speaker conversation.
So here's what I like to do and what I like to teach my clients, okay? Because if you're in the online space, you want to have a good 50 to 60% profit margin. The majority of your budget, in my opinion, can come from the lead acquisition. Because it's either now that we have all these systems set up when you're in this phase of like 10 to 50k, meaning, okay, I know that my offer is converting. I know my strategy. I know the structure and the fulfillment. Now I've dialed it in, okay? Now we need to have a systematic conversion content approach to attract new people and convert them, okay? Now you could do it organically. It's just the slow track. It's the slow track, and that's fine. Meaning that you can't. You pump out as much content as you want, but it takes hours. It also is slow.
