This is a YouTube video titled "The power of social media" containing a monologue by Beverley Simpson recorded on November 28, 2023. Beverley discusses the common issue of focusing too much on optimizing sales funnels and paid components while neglecting free social media opportunities to engage and attract prospects.
And so what happens a lot to people, especially me, it happened to me and to people in my world when we're setting up these evergreen sales systems is that we spend so much time optimizing the funnel, our landing pages, our thank you pages, our email, our, our content, our our reels. And we spend so much time optimizing that one component that we often let the other free options that we have in place like putting on like the social media like posting on social, posting on the Internet. So, so we start to let those go by the wayside. And hey, I'm guilty of that too. It's not that it's bad, it's just that we need to get present to it because there's two things really at play which is that we have to remember that those are free outlets like you can, you can show up, share, you know, have your own virtual stage and generate interest and prospects for free.
